Relentless Running Co. was born around a campfire in rural Georgia, in the hours following the completion of our first ultramarathon. Surrounded by athletes savoring the moment, we realized this wasn’t just about the race—it was about everything it took to get there. The early mornings, the hard days, the weeks, months, and years of consistently showing up and pushing past limits. It was in that moment that Relentless Running Co. took shape, not as a celebration of the finish line, but as a tribute to the journey that made it possible. We wanted to help more people feel the thrill of seeking their own limits.
Vision
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Not Another Apparel Brand
Relentless Running Co. is built for those who put in the work, day after day. We design gear that’s tough enough to match your commitment. It won’t let you down and that’s a guarantee. Also, just so we’re clear, it won’t make you faster or stronger—if you’re here, you already know that.
We created this company as a gathering place for people who challenge limits and question if they even exist. That mindset may be inspired by achievement, but it is forged on a foundation of consistent action, every single day.
- You should buy our clothes, not because it holds any special power, but because you do. You are relentless and the world should know.
- You should join our coaching programs, not because we’re great, but because you have greatness in you and with time and focused effort, it will be realized
- You should sign up for our community events because together, we will go farther.
Relentless Running Co. is here for those who live for the journey and know the power of never settling.
P.S.– This is perhaps the most important thing. Relentless Running Co believes that movement is a gift that should not be taken for granted. We run for those who can’t or who have been told that they can’t and we invest in places spaces to make this wonderful gift accessible to all. Learn more about our community mission and The Relentless Foundation
